You may have heard about the Coca-Cola Company’s attempts to launch a new line of drinks in India. The company has been under pressure from various stakeholders to reformulate its beverages and bring them into line with global standards. Among other things, this would mean removing all the misleading health claims that are currently used to sell certain products.
Coca-Cola has made numerous attempts in recent years to launch reformulated versions of some of its most popular beverages, such as Dasani and Fanta. However, these products have failed after facing stiff competition from more natural alternatives. The company continues to develop new formulas, but it hasn’t yet succeeded in getting them approved for use in India. In this article we will discuss whether or not the so-called “health claims” found on some of Coca-Cola’s drinks are true or not.
What are health claims?
Health claims are one of the numerous marketing techniques that the food and beverage industry uses to sell its products. These claims are permitted by the Food Safety and Standards Act of India, and must be mentioned clearly on the label of any product. The law permits companies to make health claims about their products if they are proven to be correct. However, it is not permitted to make false claims to make a product sound better than it really is.
Coca-Cola Zero Claims: Is it Healthy?
Coca-Cola Zero contains almost no caffeine and very little sugar. It is therefore often marketed as being “healthy” or “sugar-free”. However, while the beverage is indeed low in both caffeine and sugar, the low levels of these components are not likely to have any positive effect on your health.
Coca-Cola Life Balance Claims: Is it Healthy?
Coca-Cola Life Balance is a combination beverage that contains six different types of sugar. The makers of the product argue that this is beneficial for your health as it helps to regulate your sugar levels. However, this claim is not true. Sugar is a common sweetener, and it is expected to be found in all kinds of foods. When you consume sugar, it goes straight to your blood, where it is then available to be broken down to provide energy.
Coca-Cola With Ginger and Honey Claims: Is it Healthy?
This beverage contains as many as seven different types of sugar. It is also only half as sweet as most other drinks currently available. The makers of the product claim that it can help to boost your metabolism and reduce your appetite. However, these are likely to be just marketing ploys designed to get you to buy more of the product. In fact, the different types of sugar that this beverage contains are not likely to aid your metabolism in any way. You would be better off drinking something more natural, like water or coffee.
Coca-Cola With Coffee and Vanilla Claims: Is it Healthy?
Coca-Cola With Coffee and Vanilla is a mixture of soda and coffee. The product is promoted by the company as being “healthy and sweet”. In reality, it is neither healthy nor particularly sweet. It contains almost as much sugar as Coca-Cola Classic, but less caffeine. This means that you would be better off drinking a cup of black coffee instead.
Coca-Cola With fruits and Sweeteners Claims: Is it Healthy?
This beverage contains as many as 10 different types of sugar. It is also only half as sweet as most other sodas. The makers of the product claim that it can help to promote good health and reduce your risk of diabetes and heart disease. However, this is likely to be just another marketing ploy designed to get you to buy the product. In fact, the different types of sugar that this beverage contains are not likely to aid your metabolism in any way. You would be better off drinking something more natural, like water or coffee.
Bottom Line
Coca-Cola Zero is not likely to do you any good, and it contains very little in the way of nutritional value. If you want to stay hydrated without consuming too much sugar, you would be better off drinking water. Coca-Cola Life Balance contains a lot of sugar, and it is very unlikely to promote good health in any way.
If you would like to sweeten your drinks without eating normal amounts of sugar, you would be better off drinking something more natural, like black coffee. Coca-Cola With Ginger and Honey is not healthy, and it contains very little in the way of nutritional value. You would be better off sticking to drinking water. Coca-Cola With Coffee and Vanilla is low in caffeine and is therefore unlikely to give you much energy. You would be better off drinking coffee instead.
